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Ethical Policy

In order to ensure a credible and robust research panel, has embraced ESOMAR guidelines (MRS) alongside strong data management principles, sound business ethics and an overall integrity that underpins the development of our kids and youth research communities.

Our young panellists are recruited and incentivised in accordance with MRS and ESOMAR standards. All our young panel members are opted in by a parent or guardian and cash incentives paid directly into the parent/guardian's Panelbase account.